![]() Many websites include sponsor logos or even their own logos in their footers and that might probably be the smallest / lowest quality a logo needs to be. For example, if your logo is complicated when it’s used on a small scale, the font might not be readable or the design might not be clear. Make sure the concept (logo) you are creating can still be viewed and understood at a small size. Logos still need to work well even when they are tiny. Remember that your finished logo needs to be scalable and avoid using raster images unless you know you can achieve the same look by creating a vector version at a later stage. The downside of using Photoshop for logos is that you can creep in raster images and effects into your logo work. ![]() For example, your logo can be smaller on a business card, website, but if you need to print a large logo for outdoor ads, then be careful about the resolution. It’s always a good idea to create a vector logo rather than a raster one because you’ll be using the logo in different sizes. If you are much more experienced in Photoshop than Illustrator just like me, try using Photoshop for the concept work and then finalize your logo in Adobe Illustrator. ![]() Illustrator is known as the best program for creating professional, print-ready, scalable logos. Photoshop is, as its primary use an image manipulation tool, but it comes with so many extra tools that you can use for many different areas, but this doesn’t mean that you should use it just because you can.
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